• behance
  • facebook
  • twitter

Posts by: Daniel Plata

La buena publicidad solo hace que el mal producto fracase más rápido (…)

Bill Bernbach, Bill Bernbach said … (1989).

– La buena publicidad solo hace que el mal producto fracase más rápido
God Money

God Money

En estos días post vacacionales en Francia la actividad académica vuelve a su ritmo habitual, y como siempre con ella…

A brand is a person’s gut feeling about a product, service, or company. It’s a GUT FEELING because we’re all emotional, intuitive beings, despite our best efforts to be rational. It’s a PERSON’S gut feeling, because in the end the brand is defined by individuals, not by companies, markets, or the so-called general public. Each person creates his or her own version of it. While companies can’t control this process, they can influence it by communicating the qualities that make this product different than that product. When enough individuals arrive at the same gut feeling, a company can be said to have a brand. In other words, a brand is not what YOU say it is. It’s what THEY say it is.

NEUMEIER,  Marty.  Brand Gap.

– Qué es una marca (Brand)
Malangas

Malangas

Idea de juego desarrollado en el 2007 http://danielplata.com/malangas/malangas.html
1 of 4
1234